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From high growth start-ups to large enterprises, our marketing programs deliver results for our customers.

 

See how we generate more revenue, lower CPC and deliver higher ROI to our customers

startup

LiveHive

LiveHive was unhappy with the leads generated by their website; E25MARKETING improved their website’s conversion rate by 250%.

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livehive logo

Overview

LiveHive is a venture backed SaaS start-up that provides sales automation software to help sales teams close more deals faster. The company has raised $6.7 million in total funding. Unhappy with the leads being generated from their website the CEO, Graham Curme, asked E25MARKETING to help with the conversion rate optimization (CRO) of their website.

Solution

  • E25MARKETING kicked off the engagement with strategy workshops to define the Who, Why, What and How of LiveHive.
  • The workshops were then followed by an in-depth analysis of LiveHive’s current website’s performance and a deconstruction of competitor websites to exploit their weaknesses.
  • Armed with a wealth of knowledge, the E25MARKETING team wireframed a new homepage and landing pages to optimize inbound marketing leads and re-architect user pathways. The team also came up with new messaging.
  • E25MARKETING designed and developed new webpages from the wireframes created.
  • Finally, the changes were tested end-to-end, with E25MARKETING evaluating multiple creative changes, managing the evolution of tests, and interpreting the results.

Results

  • 5x increase in demos requested via the new homepage.
  • 46.4% increase in session duration and a 21.7% decrease in bounce rate.
  • New landing pages for webinars and product features showed a 307% increase in leads generated from these pages.

Platform
Used
google adward image optimizely image inspectlet image
tutorsync

TutorSync wanted more customers; E25MARKETING helped TutorSync increase revenue by 8x.

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tutorsync-logo

Overview

TutorSync is a Silicon Valley start-up that makes it easy to instantly find and book a high quality tutor in over 50 subject areas. The company was awarded the Baird Social Impact Award at TechCrunch Disrupt 2015.

TutorSync was spending money on AdWords and paid social media but was not seeing ROI. Also, the conversion rate for sign up was very low, below 1%. E25MARKETING started working with TutorSync in July 2015 to help with customer acquisition.

Solution

E25MARKETING implemented a holistic growth strategy covering messaging, PPC, paid social media and conversion rate optimization (CRO).

  • Kicked off the engagement with strategy workshops to define the Who, Why, What and How of TutorSync.
  • After researching the industry and competitors and interviewing customers E25MARKETING developed a go-to-market strategy for TutorSync.
  • CRO experts tested TutorSync’s sign up process and implemented changes to improve the conversion rate of sign up.
  • Created email campaigns that focused on retaining customers for the long term and generating repeat business.
  • AdWords, Yelp and paid Facebook campaigns were used to acquire new customers.

Results

Over the next 6 months TutorSync’s revenue grew by 812%.

  • Changes to the sign up process increased the conversion rate from 0.8% to 4.5%.
  • Customer cost per acquisition from AdWords, Yelp and Facebook ads decreased by 44.4%.
  • ROI on paid media increased by 79% and repeat business increased by 25%.

Platform
Used
google adward image facebook optimizely optimizely
c3-logo

C3 IoT

After C3 IoT pivoted their business they turned to E25MARKETING to help
increase brand awareness and generate leads in new customer segments.

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c3 logo

Overview

Founded by Tom Siebel, C3 IoT enables the rapid design, development, deployment, and operation of next-generation IoT applications. The company has raised over $110 million in funding.

C3 IoT decided to rebrand, and expand their business to offer IoT applications to new industries such as manufacturing and aerospace. The company engaged E25MARKETING to help grow brand awareness and generate leads in new customer segments.

Solution

E25MARKETING implemented a holistic growth strategy covering PPC and paid social media.

  • E25MARKETING kicked off the engagement with strategy workshops to understand C3 IoT’s value proposition, and how PPC could fit within the wider rebranding strategy.
  • Implemented AdWords and LinkedIn sponsored posts to drive traffic to landing pages and generate leads.
  • Utilized remarketing ads to keep C3 IoT top of mind with visitors after they leave the website.

Results

  • Over the campaign CPC was optimized and decreased by 42%.
  • Website visitors from AdWords and LinkedIn ads had lower bounce rate and higher time on site than organic search.
  • Generated 22 leads for the sales team.

Platform
Used
google adward image linkedin im google analytics
morro-logo

Morro

Morro is bringing the hybrid cloud to SMBs;
E25MARKETING is helping Morro accelerate their go-to-market strategy.

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aramark logo

Overview

Morro is the first hybrid cloud solution for the SMB market. Founder and CEO Paul Tien sold his previous company ReadyNas to Netgear for $60 million.

Morro is a new product in a new category, so they needed help with branding, messaging and go-to-market strategy.

Solution

E25MARKETING worked closely with Morro to launch the product beta and to bring it to market.

  • E25MARKETING kicked off the engagement with strategy workshops to define the Who, Why, What and How of Morro.
  • After researching the industry and interviewing customers, E25MARKETING defined target buyer profiles, and compelling reasons why they would buy Morro’s product.
  • Defined messaging, and developed content for all the webpages of Morro’s website, testing the site with prospective customers.
  • E25MARKETING also worked with Morro to define and test product pricing with prospective customers.
  • Identified different free growth tactics such as industry reviewers, IT support tech forums, etc.

Results

"EIGHT25MARKETING has been great. Their approach to messaging is amazing! Without them our website would not clearly communicate what we do."


Paul Tien

CEO - Morro

Platform
Used
google adward image google analytics
cm-logo

Core Microsystems

E25MARKETING improved Core Microsystems' ROI on ad spend by 43%.

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aramark logo

Overview

Core Microsystems is an e-commerce start-up that delivers high-performance video systems to customers such as NASA, Cisco, Panasonic, etc.

Core Microsystems was using AdWords but was generating a negative ROI. The founders turned to E25MARKETING to improve their results.

Solution

E25MARKETING created and implemented a marketing playbook, which included messaging, a strategy for PPC, remarketing, conversion rate optimization (CRO) and email marketing.

  • E25MARKETING kicked off the engagement with strategy workshops to define the Who, Why, What and How of Core Mircosystems.
  • After researching the industry and competitors E25MARKETING created a marketing playbook for Core Microsystems.
  • CRO experts implemented changes to Core Microsytems’ product landing pages and homepage to improve the website’s conversion rate.
  • Created email campaigns that focused on retaining customers for the long term and increasing repeat business.
  • Reviewed Core Mircosystems’ Google AdWords account, and implemented new campaigns including PLA ads to acquire new customers.

Results

  • New product landing pages increased conversion rate by 2x.
  • New AdWords campaigns decreased CPC by 17.8%.
  • Overall ROI on AdWords spend increased by 46%.

Platform
Used
google adward image google analytics
next-logo

NEXTracker

NEXTracker uses E25MARKETING to increase Google Search traffic by 22% in one month.

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aramark logo

Overview

NEXTracker is a Series B funded start-up that is building cutting edge solar technology. The company has raised over $40.52 million in funding to date, and was recently voted the #1 solar tracker manufacturer in North America.

NEXTracker was not ranking well on relevant search queries on Google Search. Kristan Kirsh, Director of Marketing Communications, contacted E25MARKETING to increase NEXTracker’s visibility and traffic from organic search.

Solution

E25MARKETING implemented an end-to-end SEO solution for NEXTracker.

  • Kicked off the engagement with strategy workshops to understand NEXTracker’s broader marketing plan and identified how SEO would be a part of it.
  • Carried out keyword research so as to build an SEO strategy prioritizing the keywords that have high traffic.
  • Next, E25MARKETING’s SEO experts performed a website audit and identified several issues such as duplicate links and absence of meta descriptions, and fixed them immediately.
  • Then, the SEO strategy of competitors was deconstructed in order to identify weaknesses.
  • And finally, E25MARKETING created an offsite SEO strategy to generate backlinks using content. Backlinks increase your ranking with Google.

Results

In one month NEXTracker’s Google search traffic increased by 22.42%.

  • Traffic to product landing pages increased by 92.86%.
  • The company appears on page 1 of Google when searching for ‘solar tracking companies’.

Platform
Used
google adward image

Let's work together!

Are you working on something great? We’d love to help make it happen.

Your business isn’t built on clicks and neither should your marketing strategy

Our clients have a dedicated team of up to 7 digital marketing experts working on their business to unify and optimize marketing across all their digital channels to deliver results.

Search
Marketing

We collaborate with our clients to forge a search marketing campaign that drives revenue and leads. Google AdWords is intertwined with a customer’s buying journey, from initial consideration (I want to know) to the moment of purchase (I want to buy). Our strategy puts the right message in front of your customers at the exact moment they're looking for it.

Paid Social
Media
Marketing

88% of businesses “use” social media but are you leveraging it correctly? We focus on paid social media strategy that drives real business results and not just "likes", whether it’s app install ads to drive new mobile users, Facebook remarketing to increase conversion rates, or Instagram influencer campaigns to grow website visits and sales.

Marketing
Automation

There are over 838 billion email marketing messages sent in the United States each year. The question is how do you ensure yours break through the clutter?

The best e­mails feel personal. E25MARKETING uses marketing automation tools like Marketo and Pardot to tailor and send emails based on past user click­throughs, browsing history, and profile. We manage email marketing end­-to-­end from prospect identification and list building to writing messaging and a/b testing to maximize results.

Search
Engine
Optimization

Organic search leads have a higher close rate when compared to outbound marketing. SEO is cost­ effective and gets results. This is why we love SEO for our clients! With, on average, more than 500 Google algorithm updates made each year having a purpose driven strategy across on­site optimizations, backlink building and content creation is key.

Strategy

E25MARKETING works with businesses to build an end­-to-­end action plan that leverages their competitive advantage to acquire more customers. We work with B2B companies to generate more leads, and e-commerce companies to drive more sales. Our strategy starts with refining your target market to fit with your value proposition, and then finding the right marketing channels to reach your target customers.

CRO

Is your website turning your leads away? Is your shopping cart abandonment rate too high? Conversion rate optimization (CRO) is the process for increasing the percentage of website visitors that convert into a sale, lead or user. It is one of the most important aspects of a marketing campaign.

Analytics

Marketing without data is like driving with your eyes closed. E25MARKETING’s analysts provide data and campaign insights from a variety of tools including Kissmetrics, Google Analytics and Inspectlet to fuel optimization and drive better conversion rates.

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ABOUT US

EIGHT25MEDIA is based in Silicon Valley. We are a growth focused digital agency that helps companies accelerate sales, leads or user growth.
In addition to E25MARKETING, we have 3 other business divisions that help clients achieve their digital media goals.