An Akamai study found that almost half of web users want a website to load in less than two seconds. If a page takes more than three seconds to load,over 40% more users will bounce from the site. Google’s algorithms also take page loading time into account when determining search rankings, so having a slow(er) site can have a negative impact on your SEO.
Even having a website with a loading time that’s relatively okay can hurt your conversions. The Financial Times found that the engagement on their site dropped considerably at slower loading speeds and that a one second increase in page load time can result in up to a 30% drop in articles read.
A site that is not optimized for speed does not just affect conversions, but has a negative impact on brand perception. Consider: if you visit the website of a company promising the newest thing in SaaS, but their website is slow and feels like it was developed in two days by people who think that UX is a Roman numeral, then chances are you are not going to invest too much faith in their product.
A one second delay in page-load time can cause a 7% drop in conversions.
Having a website that loads at even one second slower will result in lower conversion rates and sales. However, by converting 1% more of users than you are currently, you can increase revenue dramatically. Let’s say that you sell software for $100 on your website and there are 1000 users hitting your site a day. If 1% (10) convert that brings in $1,000 of revenue per day. But if your site has a conversion rate of 2% (20) then your revenue is $2,000 per day.
At EIGHT25MEDIA we’re not just good at math. We’re also good at building websites that convert visitors into customers. We have created sites for clients like Machine Zone, C3 IoT, and SoftBank. Contact us for a free assessment.